We’ve had an exceptionally busy month here at HOD HQ, and the new Facebook update on top of that has certainly kept the team on their toes. The ‘emoticons’, shown below have been introduced after many years of rumours of a ‘dislike’ button, and people asking to show other emotions.
Mark Zuckerberg has stated that, over the years of people asking for this, what we kind of have come to understand is that people aren’t looking for an ability to down vote other people’s posts, what they really want is to be able to express empathy. Not every moment is a good moment and if you are sharing something that is sad, whether it’s something in current events, like the refugees crisis that touches you or if a family member passed away, then it may not feel comfortable to ‘like’ that post. But your friends and people want to be able to express that they understand and that they relate to you, so I do think it’s important to give people more options.
SO, WHAT DO THE FACEBOOK REACTIONS CHANGE FOR YOUR BUSINESS?
It will firstly allow businesses to better understand their audiences feelings. Page Insights will show reactions to all your posts, and according to Facebook, “reactions will have the same impact on ad delivery as likes”. It will enable businesses to measure sentiment on a whole new level.
The new reactions update on Facebook will give you a better understanding of what your audience think of your content. For example, if you are getting lots of people showing an ‘angry’ reaction, you might want to reconsider your content unless that is what you are aiming for! Either way, you will see what is and isn’t working much easier now, and better respond to your customers ‘reactions’.
WHAT DOES THIS MEAN FOR THE FUTURE OF THE NEWS FEED?
Over time we do expect to have a better understanding of how these different Reactions impact what people want to see in their news feed. So it’s very possible that loves or hahas may be treated differently. We’re going to learn this as we’re going through testing.
So, watch this space, as here at HOD HQ, we have a feeling that this is just the start of a series of changes that will be made to Facebook’s algorithm over the next year or so. For any questions relating to this article, (or on social media in general) please feel free to email us at firstname.lastname@example.org or drop us a line. Have a great week!