Here at HOD HQ, we’re often asked why a responsive website is so important?
You could be reading this on your phone/tablet/laptop/desktop or other portable device! Did you know that Google actually includes the responsiveness of a website in how it ranks your website against others on Search Listings?
WHAT IS RESPONSIVE WEB DESIGN?
Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).
Google started trying to ‘encourage’ web developers to design sites to be mobile friendly by placing a small icon that said, “mobile friendly” next to search results with a website that was responsive. Google then actually started ‘downgrading’ websites based on their responsiveness.
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Google stated that, “The mobile-friendly update will boost the rankings of mobile-friendly pages... in mobile search results worldwide. (Conversely, pages designed for only large screens may see a significant decrease in rankings in mobile search results.)`` In other words, sites that work on mobile will outrank sites that don't when all other things are equal.”
63.4% of mobile users access the internet through their mobile device, and this is only increasing year on year. Why would you not want to have a website that customers can actually find as well as use easily?
At Head of Design, we make it easy for clients to explore concepts and ideas to make a responsive website idea a reality. We can even take an existing website, and ‘port’ content across to a new responsive design with little to no effort from the client.
So what are you waiting for? For more information on bringing your business up to date in the ever changing online world, or for if you have any questions, please don’t hesitate to contact us at firstname.lastname@example.org.